NYC Maloof Money Cup

Despite the clashing candor of its title, The Maloof Money Cup is breaking new ground for the playful progression of this inherently limitless passion called skateboarding (read; sport). By re-appropriating urban skate features from around its home city—as well as reclaiming a space that once showcased artists such as Andy Warhol—this event is distinguishing skateboarding with high-class appeal.

I'm thankful for this candid look at the development behind New York City's latest monument.